Strategy & Planning


Traditional planning models tend to treat individual components or specific activities of a business or organization as discrete pieces, rather than parts of a much larger entity.  Far too often, the failure to consider the interrelation of the many working parts that make up an organization results in plans that are too narrowly focused, lacking the breadth and depth of knowledge and analysis necessary to be successful.

Clarus helps its clients avoid this pitfall.  Taking a “systems” approach that focuses on the entire organization, Clarus works to ensure that specific initiatives are aligned with overall organizational goals.  This process results in plans that are executable, sustainable, and designed to build “buy-in” and active support at the board and staff levels, and also among clients, customers and other external constituencies.

Clarus achieves better outcomes by engaging those who will implement and execute the strategy throughout the planning process.  Each step of the way, Clarus facilitates conversations with key stakeholders, gleaning a wealth of information that provides a sound foundation for effective strategic planning and the development of detailed action recommendations.  A key deliverable of this process is development of a comprehensive internal and external communications strategy to support implementation of the plan.

A critical feature of strategic plans developed by Clarus is the establishment of means for ensuring accountability at each step, and the inclusion of methods for evaluating effectiveness both qualitatively and quantitatively.  This approach has proved especially valuable for organizations working with limited resources in complex operational or competitive environments.

Critical Questions

  1. Where do you want your organization to be next year? Three to five years from now?
  2. What will it take to meet your organizational goals and targets?
  3. Are your program/business initiatives aligned with your strategic plan?
  4. How well is your vision and strategy communicated throughout your organization?
  5. How important is it for your vision and strategy to be communicated outside of the organization?