Video as an Effective Stakeholder Communication Tool

Communication Tool Example #1

As part of larger organizational development and strategic communication project, Clarus had the pleasure of working with Alabama’s Department of Human Resources (ALDHR) to develop a video that illustrates a day in the life of a social worker. Titled “Every Day. Heros.,” this video has improved both internal and external stakeholder understanding and support of the agency and the role social workers play. Click here to view the video.

Communication Tool Example #2

Clarus was engaged to support the development and implementation of a two-year, multi-sector planning project called HEALTHY LIVING MATTERS created to curb childhood obesity in Harris County, TX (Houston). The project, which is focused on combating childhood obesity through policy change, involves many organizations and has the potential to affect millions of Harris County residents.

Clarus and the HEALTHY LIVING MATTERS team developed a communication strategy to present relevant statistics in a meaningful way. Working with filmmaker Anna Lloyd, we created a brief animated infographic that both illustrates the facts regarding childhood obesity in Harris County, and effectively builds the case for why healthy living matters. The video is easy for all stakeholders to watch, understand, and share with others.

The success of the HEALTHY LIVING MATTERS infographic video, as embedded below, was recently recognized by the Robert Wood Johnson Foundation’s newest digital endeavor, NewPublicHealth.